Uno dei principali eventi europei dedicati all'evoluzione dei Servizi Finanziari nel continente con particolare attenzione agli aspetti dell'ICT e dei nuovi canali di distribuzione.
"During the past decade, consumers' financial behavior has changed rapidly as a result of new channels like the Internet. As consumers’ choices have widened, their behavior has become more diverse, increasing complexity for financial services firms. Financial firms face a combination of product and service commoditization and more demanding, connected customers. Financial firms have been slow to evolve. But they need to do better — and soon — because leading competitors are already starting to win and keep customers by delivering better customer experiences. Forrester believes that firms can build a competitive edge by engaging consumers throughout the customer journey and delivering superior customer experiences that cannot easily be duplicated."
Forrester’s Financial Services Forum EMEA 2008 shows marketing and strategy professionals how to develop true multichannel strategies by:
* Listening to the voice of the customer to drive continuous improvement.
* Raise the visibility of customer experience across the company.
* Using technology to deliver consistent experiences throughout the customer journey.
* Engage employees in delivering great customer experiences.
Si segnalano tra gli speakers:
special keynote from John Micklethwait, Editor In Chief, The Economist
* David McQuillen, Head of Customer Experience, Credit Suisse
* Nick Read, Director Distribution, Sales & Service, HBOS
* Mike Thompson, Head of Real Retail Center of Excellence, Barclays
* Roy Vella, Director, of Mobile Finance, Royal Bank of Scotland
* Willem de Jager, VP Mobile, Rabobank
* Max Mouwen, SVP Direct Channels, ABN AMRO
* Demir Ates, Citibank
* Dr. Laurenz Kohlleppel, President, Sparda Bank
Per maggiori informazioni:
